With the launch of MAA Movies in February 2011 and MAA Gold (a trendy GEC with a focus on urban and youth audience) in February 2012, MAA TV has emerged as a major Telugu television network with a bouquet of four channels. The second channel, MAA Music, was launched in 2008.
MAA Television Network Limited as a corporate entity was formed in 2001 and the main GEC channel, MAA TV, was launched in 2002. In terms of programme ratings, MAA, the main General Entertainment Channel (GEC) in the network, is among the top 20 TV channels in India. So all big channels of Telugu language are owned by either a Ramoji Group, national network or a network from their neighboring states. In February 2015, STAR India, a unit of 21st Century Fox, has acquired the entire broadcast business of MAA Television Network Ltd for a whopping ₹2,500 crore (US$370 million). Emotional connection with the viewers has been the core strength and hallmark of MAA TV. As the name 'MAA' indicates ( maa means ours in Telugu), MAA TV is very close to the hearts of its viewers and it stands out from the cluster of channels through its programming quality. MAA TV is a leading Telugu TV channel network known for its vibrant, innovative, pleasant and interactive programming. MAA TV and its subsidiary channels are part of 21st Century Fox's STAR India network. MAA TV is a Telugu-language television channel based in Hyderabad, India.
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